When it comes to healthcare providers, a lot of emphasis is made on the service, customer experience and the doctors working in a facility. Today we will be discussing the factors that prove a hospitals credibility from a patient’s perspective.
1. Patient Experience Narrows Down Everything
According to a recent survey by healthcare authorities, a whopping 50 percent Americans choose their consulting physician based on input from friends, family members and other patients. There is a staggering rise of patient-patient interaction and doctor recommendations on social media platforms as well. Another survey by PWC reported that only 54 percent of patients ended up talking about their positive experience in the hospital, needless to say, people remembered the negatives longer than the good interactions during their visit. An interesting aspect of the research suggested that once a patient is admitted at a certain hospital, they tend to go back and forth to the same facility for future needs.
2. Location Is Everything
According to the American hospital quality report, patients are tilted over a certain medical facility more accessible to them, rather than looking to the kind of services they provide. This goes to show that going above and beyond by providing the best diagnostic services and hiring the best physicians will do nothing for your hospital unless it is widely accessible and favorable, location wise, for your target audience.
3. Know What Your Insurance Covers
When scheduling an OBGYN consultation or looking for scheduling a surgical intervention, most patients tend to overlook the hospital services and patient outcomes and settle for places that their medical insurance covers up. As we all know, healthcare is expensive and when certain complications and costs seem inevitable, looking up to your insurance coverage plan can significantly lower down costs.
4. Patient Care and Satisfaction
When narrowing down specific factors for attracting patients, patient care, satisfaction and health outcomes do have a significant role in it. When patient-consultant dealing is smooth, standard protocols are followed, hygiene and post-operative care is optimum, equipment is state-of-the-art including IT tools like hospital management systems and DICOM image viewer Mac, and risk of contamination and surgical site infection is minimized. This ultimately attracts more patients and improves referrals.
5. Choosing Your Doctor
Hiring the best physicians and consultants can improve the patient inflow. It also goes to show that patients do follow recommendations from family and peers alike about consulting a certain doctor. Following standard protocols, ensuring patient satisfaction and listening to and addressing patients’ concerns in a respectable and soft spoken manner is without doubt, an essential factor most patients look at.
6. Reputation and Brand
Marketing and investing in your organization to make it a brand is still a less known practice in the healthcare industry. In a survey, 9 out of 10 people prefer a reputable organization over many others. As far as introducing new services go, communication and marketing your facility whether on print or social media can do wonders for establishing your reputation in the market.
The list is endless with so many things like hospital’s reputation, locality, insurance, use of better equipment and tools like EHR and DICOM file viewer Mac that make a patient choose a hospital. Now you have the chance to take advantage of this knowledge.